---
title: "Apollo.io Pricing 2026: Plans, Credits, Team Cost · Pipecorn"
description: "Apollo pricing in 2026, from Apollo's own pages. Free, Basic at $49 and Professional at $79 per seat a month, how credits work, and what a 10-rep team pays."
canonical: "https://pipecorn.com/blog/apollo-pricing"
---
# Apollo Pricing in 2026, Plan by Plan, and What a Team Really Pays

> Apollo pricing in 2026, from Apollo's own pages. Free, Basic at $49 and Professional at $79 per seat a month, how credits work, and what a 10-rep team pays.

Source: https://pipecorn.com/blog/apollo-pricing

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Blog7 min read

Apollo charges per seat and meters data with credits that expire each cycle. Here are the 2026 plans from Apollo's own pages, and what a sales team ends up paying.

![A pair of hands pouring glowing credits from a jug into a row of identical cups on a shelf, one cup overflowing while the others sit empty.](https://pipecorn.com/assets/blog-covers/apollo-pricing.webp)

On this page
1. [01Apollo plans and prices in 2026](https://pipecorn.com/#apollo-plans-and-prices-in-2026)
2. [02How Apollo credits work](https://pipecorn.com/#how-apollo-credits-work)
3. [03What a sales team really pays](https://pipecorn.com/#what-a-sales-team-really-pays)
4. [04Costs that are easy to miss](https://pipecorn.com/#costs-that-are-easy-to-miss)
5. [05Is Apollo worth it for your team?](https://pipecorn.com/#is-apollo-worth-it-for-your-team)
6. [06Where Pipecorn fits, and where it does not](https://pipecorn.com/#where-pipecorn-fits-and-where-it-does-not)
7. [07How to check the price for your own team](https://pipecorn.com/#how-to-check-the-price-for-your-own-team)
8. [08Frequently asked questions](https://pipecorn.com/#frequently-asked-questions)

Apollo.io has four plans in 2026\. Free costs $0\. Basic costs $49 per seat a month and Professional $79 per seat a month, both billed annually. Custom is quoted by Apollo's sales team. Each paid seat also comes with a yearly pool of credits, 30,000 on Basic and 48,000 on Professional, that pays for emails, mobile numbers and enrichment. Monthly billing costs more. All figures come from Apollo's own pages, read on November 5, 2026.

TL;DR

Apollo is **$0, $49 or $79 per seat a month** on annual billing, plus Custom on quote. Every seat on an account sits on the same plan, credits are pooled and **do not roll over**, and mobile numbers cost several credits each. A 10-rep team on Basic pays **$5,880 a year** before add-on credits. If you mostly need verified data rather than sequences, compare cost per contact found, not price per seat.

## Apollo plans and prices in 2026

Apollo's [pricing page](https://www.apollo.io/pricing) names four plans. The prices below are the annual-billing rates shown for each plan on November 5, 2026.

* **Free, $0.** 900 credits per seat per year, granted monthly. Apollo calls it the Starter plan and says it stays free with no time limit. Email campaigns work with Gmail accounts only.
* **Basic, $49 per seat a month.** 30,000 credits per seat per year, granted upfront. Built for individual sellers doing regular outbound, with email sequencing and core integrations.
* **Professional, $79 per seat a month.** 48,000 credits per seat per year, granted upfront. Adds higher credit limits, AI features, call recording and advanced CRM integrations.
* **Custom, on quote.** Custom volumes, SSO, advanced security and dedicated support. Apollo says API access for advanced integrations is on Custom plans.

One naming note. Apollo's own [plan guide](https://www.apollo.io/insights/more-information-on-what-they-are-paying-for-in-apollo-plan-detailsusage-walkthrough), dated September 17, 2026, still lists an Organization tier at $119 per user a month with a 3-user minimum. The pricing page FAQ read on November 5, 2026 names Custom as the top plan instead. Ask Apollo which one applies before you budget for the top tier.

## How Apollo credits work

The seat price unlocks features. Credits pay for the data. Apollo's pricing FAQ, read on November 5, 2026, sets these rules.

* Credits are pooled across the whole team and granted at the start of each billing cycle.
* Unused credits expire at the end of the cycle. That applies to plan credits and to purchased add-on credits.
* Add-on credits are charged as soon as you add them and renew every cycle until you remove them.
* Admins can set a credit cap per user from team settings.

What one contact costs depends on what you reveal. Apollo's September 2026 plan guide says a verified email costs up to 1 credit, while mobile numbers and waterfall enrichment can use several credits per record. A list built for calling drains the pool much faster than a list built for email.

## What a sales team really pays

Apollo prices every seat, and every seat on an account must be on the same plan. Here is what that means for a team of 10 reps on annual billing, using the prices above.

* **Basic.** 10 seats x $49 x 12 months = $5,880 a year, with 300,000 credits a year in the pool.
* **Professional.** 10 seats x $79 x 12 months = $9,480 a year, with 480,000 credits a year.
* **One rep needs a Professional feature.** You cannot mix plans, so the whole account moves to Professional, $3,600 a year more for this team.

Then add what the plan does not cover. If the team calls a lot, mobile reveals at several credits each can use up the pool, and the add-on credits you buy renew on their own.

## Costs that are easy to miss

* **No rollover.** A quiet month does not bank credits for a busy one.
* **Annual lock-in.** You can switch from monthly to annual at any time, but going back to monthly means waiting for the annual term to end.
* **No refund on downgrades.** A downgrade takes effect at once, and Apollo does not refund unused time.
* **Record selection limits.** Lower tiers cap how many records you can select in one action. Without a cap, Apollo says you can select up to 10,000 leads in one click.
* **Internal use only.** Standard plans do not allow using Apollo data in a product or service for your own customers. That needs a separate agreement.

## Is Apollo worth it for your team?

Apollo is good value when you want one tool that finds contacts and emails them. Its pricing page lists 240M contacts and 30M companies, email campaigns on every account, and integrations with Salesforce, HubSpot, Outreach and Salesloft. For a founder or a small team on Free or Basic, that is a lot of tooling for the price.

The math changes in two cases. The first is a large team where only a few people need data, because Apollo bills every seat. The second is a phone-heavy team, because mobiles cost several credits each and unused credits expire.

## Where Pipecorn fits, and where it does not

Pipecorn prices the data, not the seats. On the [Pipecorn pricing page](https://pipecorn.com/pricing), read on November 5, 2026, the Free plan gives 150 credits a month with no card, paid plans start at $41 a month billed yearly, seats are unlimited and free on every paid plan, and unused credits roll over. A verified email costs 3 credits, a mobile 30, and a contact not found costs nothing.

On data, our [lead sourcing benchmark](https://pipecorn.com/lead-sourcing-benchmark) (July 2026, US) counts Apollo's verified email rate at 46% and Pipecorn's at 71 to 81%. For 1,000 leads a month, it puts the cost per contact with a verified email at $0.106 on Apollo Basic and $0.058 on Pipecorn Build.

Where Apollo fits better. Pipecorn does not send email sequences or run a dialer. If that is what you use Apollo for, keep it, and use Pipecorn for the contact data it syncs to your CRM. The full side-by-side is on [Pipecorn vs Apollo](https://pipecorn.com/pipecorn-vs-apollo).

## How to check the price for your own team

1. Count the people who need data, not everyone who needs a login.
2. Estimate emails and mobiles per rep per month, and convert them to credits.
3. Price the seats and the credits for a full year, plus the add-ons you expect.
4. Run the same 50 contacts through each tool and count the numbers that reach the right person.
5. Divide the yearly cost by the contacts that came back usable.

For how multi-provider lookups raise the number of contacts found, see our page on [waterfall enrichment](https://pipecorn.com/waterfall-enrichment), or browse more buyer guides on the [Pipecorn blog](https://pipecorn.com/blog).

## Frequently asked questions

### How much is Apollo a month?

On November 5, 2026, Apollo's pricing page listed Free at $0, Basic at $49 per seat a month and Professional at $79 per seat a month, both billed annually. Custom is priced by Apollo's sales team. Paying month to month costs more per month than the annual rate.

### How much does an Apollo subscription cost?

Multiply the seat price by the number of seats and by 12 months, since every seat on an account is on the same plan. A 10-seat team pays $5,880 a year on Basic and $9,480 a year on Professional at the annual rates. Add-on credits come on top and renew each cycle until you remove them.

### Why was Apollo shut down?

Apollo.io, the sales platform, has not been shut down. Its pricing page was live on November 5, 2026, with four plans and a claim of over 600,000 companies using it. This question usually refers to something else that shares the Apollo name.

### Is Apollo worth the money?

It is when you want a contact database and email sequences in one tool and most of your seats use both. It is weaker value when many seats need little data, or when your team calls a lot, because mobiles cost several credits each and unused credits expire. Test it on your own list before you sign an annual plan.

[![](https://pipecorn.com/assets/gtm-illu-shades-312.webp)Admit oneFree planFind the email and mobile of any prospect.![](https://pipecorn.com/assets/logo-pipecorn-square.svg)Find the profile![](https://pipecorn.com/assets/logos/favicons/apollo.io.png)![](https://pipecorn.com/assets/logos/favicons/lusha.com.png)![](https://pipecorn.com/assets/logos/favicons/hunter.io.png)![](https://pipecorn.com/assets/logos/favicons/prospeo.io.png)100+ providersEmail & mobileNo credit card. You only spend credits on what we find.Sign up for free](https://app.pipecorn.com/register)

Published on 12 Nov 2026[Nicolas Fernandez-Le Follic](https://www.linkedin.com/in/nicolasfernandezlefollic/)

Building Pipecorn. Previously scaled outbound at three SaaS companies. Writes about waterfall enrichment, signal-based selling, and the boring infrastructure that makes pipeline boring.

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