--- title: "Find a Company's Competitors, Then Sell to Them · Pipecorn" description: "Pick a company and get the companies that compete with it for the same search terms. Sell to your customer's competitors, or map your own market." canonical: "https://pipecorn.com/find-competitors" --- # Find every company that competes with your customer > Pick a company and get the companies that compete with it for the same search terms. Sell to your customer's competitors, or map your own market. Source: https://pipecorn.com/find-competitors [Signals](https://pipecorn.com/signals) · Competitors Pick a company you already sell to. Pipecorn returns the companies that compete with it for the same search terms, so you can sell to the rest of its market. [Sign up for free](https://app.pipecorn.com/register)[Book a demo →](https://zcal.co/t/pipecorn/discovery) How it works ## From one company to _its 8 competitors_ We ran it on lemlist, the cold outreach tool, on October 29, 2026. 1. 01 ### Pick the company Type its name. Add more than one to cover a whole category, such as three tools your customers already use. Find a company's competitorslemlist 2. 02 ### Pipecorn reads its search rivals Each company record lists the domains that compete with it for the same search terms, organic and paid. Pipecorn returns the companies on those domains. Narrow itSoftware Development Every company filter works on top: industry, size, location and the rest. 3. 03 ### Read the list and save it Most results are direct competitors. Check for pages that only list a competitor's domain as their website, then save the list. Competitors of lemlistSoftware Development**8**software companies that compete with lemlist for search What came back ## _5 of the 8_ are direct competitors All 8 results, read by hand. The other 3 are LinkedIn pages that list a competitor's domain as their website, which is how they matched. CompanyEmployeesWhat they do ![](https://pipecorn.com/assets/favicons/apollo.io.png)**Apollo.io**_San Francisco, California_810**Sales platform with a contact database** ![](https://pipecorn.com/assets/favicons/instantly.ai.png)**Instantly.ai**_Sheridan, Wyoming_371**Cold email outreach** ![](https://pipecorn.com/assets/favicons/snov.io.png)**Snov.io**_New York, New York_193**Lead generation and outreach** ![](https://pipecorn.com/assets/favicons/saleshandy.com.png)**Saleshandy**_Ahmedabad, Gujarat, India_142**Cold email outreach** ![](https://pipecorn.com/assets/favicons/heyreach.io.jpg)**HeyReach.io**_Skopje, North Macedonia_89**LinkedIn outreach** ![](https://pipecorn.com/assets/favicons/waalaxy.com.png)**Space Awaards**_Location not listed_5Lists waalaxy.com as its website ![](https://pipecorn.com/assets/favicons/snov.io.png)**Snov.io Brasil**_Range only_51-200Snov.io's Brazilian showcase page **EazyReach**_Range only_51-200Lists apollo.io as its website Add an industry or size filter to keep the list tight. This search used Software Development. API & MCP ## Or ask _Claude_ Connect the Pipecorn MCP to Claude and name a company. Claude looks it up, runs the same competitor search and reads the results for you. [See the API and MCP →](https://pipecorn.com/integrations) 1. You: Who competes with lemlist? Software companies only. 2. Claude: I'll look lemlist up, then search for the software companies that compete with it. 3. Tool call pipecorn enrich\_account: lemlist.com → linkedin\_id 18342604 4. Tool call pipecorn preview\_search\_accounts: competitors\_of 18342604 · software → total: 8 5. Claude: 8 companies match. Here are the ones with an exact headcount. 6. Apollo.io, Employees 810, Fit Direct; Instantly.ai, Employees 371, Fit Direct; Snov.io, Employees 193, Fit Direct; Saleshandy, Employees 142, Fit Direct; HeyReach.io, Employees 89, Fit Direct; Space Awaards, Employees 5, Fit Domain only 7. Claude: Apollo.io, Instantly, Snov.io, Saleshandy and HeyReach are direct competitors. Space Awaards only lists waalaxy.com as its website, so I'd leave it out. Want me to save the five? ## 1,000+ teams build their account lists here [**4.8**on G2](https://www.g2.com/products/pipecorn/reviews) [![Uber](https://pipecorn.com/assets/logo-uber.svg)Case study![](https://pipecorn.com/assets/baptiste-uber-card.webp)**Baptiste**Sales Manager, Uber“We added **40% more SQLs** in one quarter without hiring a single SDR. Pipecorn pays for itself in the first week.”Read full case study ](https://pipecorn.com/usecase/uber)![MongoDB](https://pipecorn.com/assets/logo-mongodb.svg)[![Comeen](https://pipecorn.com/assets/logo-comeen.png)Case study![](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/6703e4880427b089265d3e5d_Umso%20Image.avif)**Ben**General Manager, Comeen“**3× pipeline** in 90 days. 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