--- title: "Lead sourcing platform benchmark [2026] · Pipecorn" description: "Contacts by job title across the US, Europe and India, with verified emails, phone numbers and price per lead: Pipecorn vs ZoomInfo, Apollo and Cognism." canonical: "https://pipecorn.com/lead-sourcing-benchmark" --- # Lead sourcing platform benchmark [2026] > Contacts by job title across the US, Europe and India, with verified emails, phone numbers and price per lead: Pipecorn vs ZoomInfo, Apollo and Cognism. Source: https://pipecorn.com/lead-sourcing-benchmark ![Iker Morales](https://pipecorn.com/assets/partners/iker-morales.webp "Iker Morales")![Malo Brinquin](https://pipecorn.com/assets/partners/malo-brinquin.webp "Malo Brinquin")![Theo Villard](https://pipecorn.com/assets/partners/theo-villard.webp "Theo Villard")![Tom Veysey](https://pipecorn.com/assets/partners/tom-veysey.webp "Tom Veysey")![Quentin Andrieux](https://pipecorn.com/assets/partners/quentin-andrieux.webp "Quentin Andrieux")+95 **Independent study** — run with 100+ agencies & freelancers across the world, each benchmarking on their own live accounts. ## I need 1,000 leads / month with ≈ 3K credits _/ mo_ Region Your benchmark: **1,000 leads/mo** · **verified emails** · **🇺🇸 US** · **6 job titles** · **all 5 providers** — 👑 crowns whoever delivers the most of it. Rank providers by | Title | Provider | Total contactscount · $/lead | Qualified contactscount · $/lead | With verified emailcount · $/lead | | ----------------- | --------------- | ---------------------------- | -------------------------------- | --------------------------------- | | Founder/Cofounder | Pipecorn Winner | 751K\*$0.041_/lead_ | 751K\*$0.041_/lead_ | 🏆533K–608K\*$0.058_/lead_ | | | ZoomInfo | 690K$1.250_/lead_ | 690K$1.250_/lead_ | 428K$2.016_/lead_ | | | Apollo.io | 555K\*$0.049_/lead_ | 555K\*$0.049_/lead_ | 257K\*$0.106_/lead_ | | | Cognism | 415K$1.250_/lead_ | 415K$1.250_/lead_ | 241K$2.155_/lead_ | | | Sales Navigator | 1.2M\*n/a | 922K\*n/a | not possible | | CEO | ZoomInfo Winner | 845K$1.250_/lead_ | 845K$1.250_/lead_ | 🏆524K$2.016_/lead_ | | | Pipecorn | 702K\*$0.041_/lead_ | 702K\*$0.041_/lead_ | 498K–568K\*$0.058_/lead_ | | | Cognism | 520K$1.250_/lead_ | 520K$1.250_/lead_ | 302K$2.155_/lead_ | | | Apollo.io | 500K\*$0.049_/lead_ | 500K\*$0.049_/lead_ | 244K\*$0.106_/lead_ | | | Sales Navigator | 1.05M\*n/a | 807K\*n/a | not possible | | Marketing | Pipecorn Winner | 1.1M\*$0.041_/lead_ | 1.1M\*$0.041_/lead_ | 🏆781K–891K\*$0.058_/lead_ | | | ZoomInfo | 1.25M$1.250_/lead_ | 1.25M$1.250_/lead_ | 775K$2.016_/lead_ | | | Cognism | 790K$1.250_/lead_ | 790K$1.250_/lead_ | 458K$2.155_/lead_ | | | Apollo.io | 829K\*$0.049_/lead_ | 829K\*$0.049_/lead_ | 361K\*$0.106_/lead_ | | | Sales Navigator | 1.4M\*n/a | 1.08M\*n/a | not possible | | Dentist | ZoomInfo Winner | 96K$1.250_/lead_ | 96K$1.250_/lead_ | 🏆60K$2.016_/lead_ | | | Pipecorn | 59K\*$0.041_/lead_ | 59K\*$0.041_/lead_ | 42K–48K\*$0.058_/lead_ | | | Cognism | 41K$1.250_/lead_ | 41K$1.250_/lead_ | 24K$2.155_/lead_ | | | Apollo.io | 38K\*$0.049_/lead_ | 38K\*$0.049_/lead_ | 7K\*$0.106_/lead_ | | | Sales Navigator | 68K\*n/a | 52K\*n/a | not possible | | Doctor | ZoomInfo Winner | 310K$1.250_/lead_ | 310K$1.250_/lead_ | 🏆192K$2.016_/lead_ | | | Pipecorn | 160K\*$0.041_/lead_ | 160K\*$0.041_/lead_ | 113K–129K\*$0.058_/lead_ | | | Cognism | 125K$1.250_/lead_ | 125K$1.250_/lead_ | 73K$2.155_/lead_ | | | Apollo.io | 48K\*$0.049_/lead_ | 48K\*$0.049_/lead_ | 10K\*$0.106_/lead_ | | | Sales Navigator | 119K\*n/a | 91K\*n/a | not possible | | Director | ZoomInfo Winner | 5.1M$1.250_/lead_ | 5.1M$1.250_/lead_ | 🏆3.2M$2.016_/lead_ | | | Pipecorn | 4.4M\*$0.041_/lead_ | 4.4M\*$0.041_/lead_ | 3.1M–3.6M\*$0.058_/lead_ | | | Cognism | 3.3M$1.250_/lead_ | 3.3M$1.250_/lead_ | 1.91M$2.155_/lead_ | | | Apollo.io | 3.8M\*$0.049_/lead_ | 3.8M\*$0.049_/lead_ | 1.8M\*$0.106_/lead_ | | | Sales Navigator | 6.6M\*n/a | 5.1M\*n/a | not possible | \* Checked figures (July 21, 2026, US): Pipecorn live database counts, Apollo.io numbers published in the GTMCafe community, Sales Navigator UI counts. Unmarked figures are provisional estimates pending verification. **Missing something?** This benchmark grows on request — ask for a new job title, region or provider (“VP Sales in Germany”, “Lusha”…) and we'll run the live counts. [Request a new benchmark →](https://zcal.co/t/pipecorn/discovery) ## What does it cost to reach them? For 1,000 leads a month with a verified email, we stack each provider's cheapest public plan until it covers the volume, then divide by the contacts that actually come out with what you asked for. $41/mo Plan Build List price / contact $0.041 Leads with your data \~710 _of 1,000_ $ / contact with verified email $0.058 Credits are only spent on contacts we actually find — never on bounces. $49/mo Plan Basic List price / contact $0.049 Leads with your data \~464 _of 1,000_ $ / contact with verified email $0.106 Per seat; export credits are capped and spent on every export, verified or not. Mobile credits are priced separately. $1,250/mo Plan Professional (est.) List price / contact $1.250 Leads with your data \~620 _of 1,000_ $ / contact with verified email $2.016 Custom annual contracts — plan prices and credit volumes are commonly-cited estimates, not public list prices. $1,250/mo Plan Grow (est.) List price / contact $1.250 Leads with your data \~580 _of 1,000_ $ / contact with verified email $2.155 Custom annual contracts — plan prices, volumes and coverage are estimates pending verification. $120/mo 0 exportable contacts — verified emails and phones are not possible on this platform. Subscription only — no contact export, no email or phone data at any price. ## Methodology **Checked vs estimated**: figures marked **\*** were verified on July 21, 2026 (US region) — Pipecorn live database counts, Apollo.io numbers published in the GTMCafe community (July 17, 2026), and Sales Navigator UI counts. Everything else — ZoomInfo and Cognism throughout, the six extended job titles, and all Europe/India figures — is a provisional estimate pending verification. The table adapts to your selection: it only shows the data columns you ask for, and providers are re-ranked inside each job-title category by the lens you pick — **best coverage** (most contacts carrying the requested data, judged on the low end of ranges) or **best price** (cheapest per lead carrying it, same cost model as the calculator below). 👑 marks each category's winner under the active lens and 🏆 the highest value in each requested column. With no data type selected, providers compete on qualified contacts. Pools smaller than your monthly volume are tagged “< volume”. Sales Navigator's “leads found” counts are search-display estimates, not exportable contact lists. **Regions**: US figures are the baseline. Europe and India apply an estimated per-provider coverage factor reflecting each vendor's footprint (Cognism is Europe-first, ZoomInfo is US-centric, LinkedIn-based sources travel best to India) — treat them as directional until verified. The **$/lead figures inside the table** use the cost model below at your slider volume: the cheapest plan combination covering the volume, divided by — per column — exported contacts, qualified contacts, and contacts that come out with a verified email or phone. “n/a” means not purchasable (Sales Navigator) or not measurable (no verified coverage data). **Pipecorn** totals are live ES|QL counts on our people index (553.6M documents), filtered on `current_role_title` and location, July 21, 2026\. Email and phone columns derive from observed coverage rates: 71–81% verified emails, 73–86% verified phone numbers. **Qualified contacts**: Sales Navigator search counts include \~23% of profiles that fail the title-field check after export (qualified = 77% of displayed). Database providers export exactly what they display, so their qualified count equals their total. Sales Navigator provides no email or phone data. **Cost model**: Apollo.io, Sales Navigator and Pipecorn use public list prices as of July 21, 2026 — [Apollo.io](https://www.apollo.io/pricing) ($49–$119 per seat, 1,000–4,000 export credits/mo), [LinkedIn Sales Navigator](https://www.linkedin.com/premium/products/) (Core $119.99/mo, Advanced $159.99/mo, no contact export) and [Pipecorn](https://pipecorn.com/pricing) (Build from $41, Grow from $124, Scale from $583). [ZoomInfo](https://www.zoominfo.com/pricing) and [Cognism](https://www.cognism.com/pricing) sell custom annual contracts with no public list prices; their plan prices, credit volumes and coverage rates here are commonly-cited estimates. The “$ / contact” figure divides the monthly cost by the contacts that come out with the data you asked for, using each provider's aggregate verified-email rate: Pipecorn 71%\* (low end of the observed 71–81%), ZoomInfo \~62%, Cognism \~58%, Apollo.io 46%\*. Phone pricing uses Pipecorn's public unit prices ($0.30–0.49 per found number, 73% coverage floor\*) and estimated coverage for ZoomInfo (\~40%) and Cognism (\~42%); Apollo.io is unranked on phone requests because it publishes no verified phone coverage. Prices are for data access only and ignore per-seat minimums, overages and data-quality differences. ## Ready to pop? Your next customers are already out there. Plug Pipecorn into your stack and watch raw contacts turn into crunchy, call-ready leads. [Sign up for free](https://app.pipecorn.com/register)[Book a demo](https://zcal.co/t/pipecorn/discovery)