Pipecorn vs ZoomInfo
A side-by-side look at what each tool finds on the same list, what it costs, and what comes with it.
They did the benchmark for you
Quentin Kozyra, Head of Growth at Hyperline, ran six providers on the same contacts. A number counts only once a rep reached the right person.
01 Same process
- 290 contactsUS, UK and France, the same list sent to every provider
- EnrichingSix providers, ZoomInfo and Pipecorn among them, each on its own with no waterfall
- SDR callsReps dial every number. It counts only once they reach the right person
02 Different results
Across 290 contacts in the US, the UK and France, Pipecorn found the right number for 83% of the contacts a rep confirmed. ZoomInfo found it for 57%.
| Provider | Phone coverage | |
|---|---|---|
| Pipecorn | 83% | 61% |
| ZoomInfo | 57% | 45% |
Quentin KozyraHead of Growth @ Hyperline | Growth, GTM, and AIinA month ago I turned phone enrichment into a contest at Hyperline. Thanks to this project, I can already say we will improve our connection rate by 20%.
The setup: 6 providers on the same list, no waterfall. […] 170 contacts, 169 enriched. Then we actually called.
Here are the 3 things I am taking away.
1. Decide what matters before you pick a provider. Volume of good numbers, or precision? You rarely get both. Pipecorn found the most good numbers. […] Two different bets. Pick yours first, then pick your tool.
2. There is no perfect provider, only a good stack. Pipecorn covered 76% of all the good numbers we found. To get the rest you do not need a better primary, you need the most complementary secondary. Coverage compounds when providers pull from different sources. No need to stack many tools, just the most complementary one.
3. The right stack changes by country. Some providers were excellent on the US and weak on the UK. A stack that wins in one market can quietly lose in another. Test per geography, not in aggregate.
What Quentin took away
Pipecorn found the most good numbers.
Pipecorn covered 76% of all the good numbers we found.
Test per geography, not in aggregate.
Teams that switched
ZoomInfo
Pipecorn
Replaced ZoomInfo- 78%
- Mobile match rate in France, 41% on ZoomInfo
We had decent contact data on paper, but by the time it hit the rep's queue it was three weeks stale. Mobile numbers were a coin flip.
Read the Uber story
Baptiste BouroullecSales Manager, Uber
Tried ZoomInfo- 9.3 / 10
- Phones that reach a real human
We tried […] ZoomInfo […]. Pipecorn buries them on phone quality.
Read the Bonx story
Malo BrinquinGTM Engineer, Bonx
Pay for data, not for licences
ZoomInfo publishes no price. Tropic, a procurement firm, lists its entry plan, Professional+, at $14,995 a year for 3 licences and 5,000 credits, plus $2,500 for each extra licence, and every exported profile spends a credit. Pipecorn's prices are public and its seats are free. Set your team to see both bills.
Pipecorn$3,990a yearPublished price, billed annually · 27,000 credits, unlimited seatsZoomInfo$33,295a yearProfessional+ at list price · 10 licences · 9,000 credits a yearPipecorn costs 88% less for this team. Each rep reveals 75 verified mobiles a month, about 4 a working day. ZoomInfo at list price, read in its favour. The entry plan, extra credits at its lowest rate ($0.20), every export counted as a found mobile. Pipecorn stays at least 81% cheaper at every team size, and still cheaper at the deepest discount Tropic reports (65% off list). Vendr's median ZoomInfo contract is $33,500 a year.
Pipecorn vs ZoomInfo
ZoomInfo facts are taken from its own site, its contract price from Vendr. A cross on its side means the site does not list the feature, and ! means it does, with a limit. Hover an icon for the detail.
| Feature | Pipecorn | ZoomInfo |
|---|---|---|
| Phone and email data | ||
| Phone coverage | 83% | 57% |
| Precision | 61% | 45% |
| Good numbers only one found, US and UK | 29% | 12% |
| Contacts with no number, US and UK | 5% | 18% |
| Waterfall across 100+ providers | ||
| Quality checks | ||
| Numbers checked by people | ||
| Owner name match on mobiles | ||
| Triple email verification | ||
| Price | ||
| Published prices | ||
| Typical yearly cost | From $490 | $14,995 list for the entry plan, $33,500 median (Vendr) |
| Unlimited seats | ||
| Free plan | ||
| Building the list | ||
| People indexed | 553.6M | 500M+ |
| Intent signals | ||
| Job-change alerts | ||
| Integrations and compliance | ||
| Chrome extension | ||
| HubSpot, Salesforce and Pipedrive | ||
| API and MCP | ||
| SOC 2 and GDPR | ||
| Dialer and outreach workflows | ||
ZoomInfo or Pipecorn, answered plainly.
The questions teams ask when they compare the two. Anything else, we reply within 24h.
Book a demoIn Hyperline's call test on 290 contacts across the US, the UK and France, ZoomInfo found the right mobile for 57% of the contacts a rep confirmed, and 45% of the numbers a rep could grade on the phone reached the right person. It was strongest in the US, with 65% coverage and 57% precision, against 82% and 58% for Pipecorn. It was weaker in the UK, at 53% coverage, and in France, at 55% against 93% for Pipecorn. On the US and UK contacts it returned no number at all for 18%, against 5% for Pipecorn.
ZoomInfo does not publish its prices. Its pricing page asks you to request a quote and says the price depends on features, the number of licences and credit usage, with one credit spent on every profile exported. Tropic, a procurement firm, lists its entry plan, Professional+, at $14,995 a year for 3 licences and 5,000 credits, Advanced+ at $29,995 and Elite+ at $35,995, with $2,500 for each extra licence. Vendr's data on 1,576 purchases puts the median contract at $33,500 a year. Pipecorn's prices are public, from $49 a month, with unlimited seats.
Hyperline did, on its own contacts, to choose its own provider. Quentin Kozyra, Head of Growth, put six providers, ZoomInfo and Pipecorn among them, on the same 290 contacts across the US, the UK and France, with no waterfall, and had the sales team call the numbers. Hyperline is a Pipecorn customer today. We did not run the test or grade the calls. The US and UK figures come from his analysis, France from the results he shared with us, and All combines the markets weighted by contacts.
Pipecorn used to be called ProntoHQ. It is the same product and the same data. The rename happened after the test.
Yes. ZoomInfo Lite is a permanent free plan with a monthly allowance of credits that do not roll over, for people who are not current or past ZoomInfo subscribers. Pipecorn's free plan gives 150 credits a month with no card.
Yes. ZoomInfo covers intent, website visitors and outreach workflows; Pipecorn finds and verifies the mobiles and emails and syncs them to HubSpot, Salesforce or Pipedrive. Run the contacts ZoomInfo returns no number for through Pipecorn first, then compare the two on the calls.
Yes. Pipecorn's free plan gives 150 credits a month and ZoomInfo Lite gives a free monthly allowance. Run the same contacts through both, have your reps dial, and count the numbers that reach the right person.
Ready to pop?
Your next customers are already out there. Plug Pipecorn into your stack and watch raw contacts turn into crunchy, call-ready leads.