---
title: "How To Create a List in LinkedIn Sales Navigator? · Pipecorn"
description: "Struggling to create a list in LinkedIn Sales Navigator? Follow our 6-step guide to organize leads, streamline sales, and boost your outreach today!"
canonical: "https://pipecorn.com/sales-navigator/create-list"
---
# How To Create a List in LinkedIn Sales Navigator?

> Struggling to create a list in LinkedIn Sales Navigator? Follow our 6-step guide to organize leads, streamline sales, and boost your outreach today!

Source: https://pipecorn.com/sales-navigator/create-list

On this page
1. [01How to create a list in Sales Navigator?](https://pipecorn.com/#how-to-create-a-list-in-sales-navigator)
2. [02What is LinkedIn Sales Navigator?](https://pipecorn.com/#what-is-linkedin-sales-navigator)
3. [03What are custom lists in Sales Navigator?](https://pipecorn.com/#what-are-custom-lists-in-sales-navigator)
4. [04How to find potential clients using Sales Navigator?](https://pipecorn.com/#how-to-find-potential-clients-using-sales-navigator)
5. [05How to use advanced search in Sales Navigator?](https://pipecorn.com/#how-to-use-advanced-search-in-sales-navigator)
6. [06How to export leads from Sales Navigator?](https://pipecorn.com/#how-to-export-leads-from-sales-navigator)
7. [07Conclusion](https://pipecorn.com/#conclusion)

Trying to **create a list in Sales Navigator** and getting lost in the options?

Between the tabs, filters, and features, it can feel like too much. But here’s the good news: once you know what to click, it’s fast. Clean. Efficient.

This guide? It gives you just that.

✅ Build targeted **lead** and **account lists**

✅ Streamline your **sales** process

✅ Boost your outreach without wasting time

Let’s make your Sales Navigator work for you.

![Meme illustrating the importance of creating lists on LinkedIn Sales Navigator](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab280cab635ac7a226c5f_AD_4nXfxVNQCWudEwLfqgRDZEDox_hqHiil6-LxJJQ7pI62JxF_zdEQsjzcfWtxX8nj6kjeynBFmJCrYAS3FgJpCvhP2W5CNstrQc5YYRNb9P_4XpovzaApV3Z8cdL9qMNz1GY7W-iXI7g.jpeg)

## How to create a list in Sales Navigator?

Smart sales start with clean lists.  
Sales Navigator lets you group **leads** or **accounts** so you can track, filter, and act faster.

Here’s how to **create a new account list** or **lead list**:

1️⃣ Log into your **LinkedIn Sales Navigator** account  
2️⃣ Click **Leads** or **Accounts** in the top navigation bar (depending on who you're targeting)  
3️⃣ Hit **Create lead list** or choose **Create account list** from the dropdown  
4️⃣ Name your list and add a quick **description** (like campaign, region, or ICP)  
5️⃣ Use the advanced search to find **leads** or **companies**  
6️⃣ Add them to your list and click **Save**

![Access Leads or Accounts tab to start list creation in LinkedIn Sales Navigator](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab2813d78bec5ab186640_AD_4nXd5i5jvIY3I5mFqaS8iX25p0MejNOT6Uumhrvg9fER7SXh3ZPdHHr7apglYzFTZF6a5EdsFp-XJhbzCE1YoiCc0dVUWZDLCW39IINYhHVvfLHDk6C2uN8834WVRzE_34UWNeLLK9g.png)

![Click Create lead list to organize saved leads in LinkedIn Sales Navigator](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab281f6db5f5e8aa295f7_AD_4nXcUF4bAPa5z8YXTqXx37_Yeqg7qKy6yNuYgSA71SQvO4vBmb97DDxQsvczkGSF2KQY97AYGPixErQoIeJ6ZGqB_AdmdH9dgDZAyfPXtWE1hTFVq8tx134JY3oN3RxDxvU2400YR.png)

![Click Create new account list from Accounts view in Sales Navigator](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab281408b505f66b1b4dc_AD_4nXcxMgAC56gnLCgd2umQ8rNtKw_Ba5eQ7rPwhjfLKiqiVSLgG2PiAT7vWaMiyBFrvkSnzDYCj-Bz4j3KTXQzuWOW06JEA27ypd_bIKT7WfPU2Z1grZJSrOTdY7hAqggvNy3Lx_xeFQ.png)

![Name and describe your new lead or account list before saving in Sales Navigator](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab2813b517c5c81254e79_AD_4nXfj1WaQ_W6A1ULP0UYBzUdTLOq8Xx8r_rTE3oRqsJ-oInXv6uWFL_PdjcdddH2DYOIIQmDEmSTqe2wW1a1jBZ0fWx2tDj10pmfmgRP-G_b8MbETMOMX4IkDtES0YUa9rNeS5YHjVg.png)

Now your list is ready. You can filter it, sort it, and use it for hyper-targeted outreach, perfect for finding those ideal customer profiles you've been after.

Why does it matter?With a **targeted leads list**, you're not just guessing. You're messaging the right people, at the right time, with context that converts.

> Pro Tip: Use different lists for different use cases: by industry or company size, deal stage, or buyer Persona.

## What is LinkedIn Sales Navigator?

**Sales Navigator** is LinkedIn, but built for closing deals.

Unlike a basic account, it’s made for sales teams who want smarter prospecting and better lead generation.

Here’s what it adds:

**🔍 Advanced Search Filters** for precise **lead** and **account** targeting

**🎯 Lead Recommendations** based on your **sales** preferences

**🔗 CRM** integration for seamless **lead management**

⚡️ Real-time **company news** and updates

You also get more **InMail messages**, better visibility, and a tighter sales workflow with **Sales Navigator Premium**.

> Pro Tip: Use advanced filters on high-quality leads, then save them to a custom list. From there, you can track their activity, engage at the right time, and unlock smarter lead recommendations based on your list. It's targeted prospecting on autopilot.

Check out this guide on [how to use Sales Navigator](https://pipecorn.com/sales-navigator/how-to-use) and master the tool like a pro.

Basic LinkedIn Account vs **Sales Navigator**:

| Feature                     | Basic Account | Sales Navigator |
| --------------------------- | ------------- | --------------- |
| **Lead Recommendations**    | ❌             | ✅               |
| **InMail Messages**         | 5/month       | 50/month        |
| **Advanced Search Filters** | 🚫 Limited    | 🚀 Advanced     |

Bottom line? If you’re serious about pipeline, you need the right filters. Sales Navigator gives you the keys.

## What are custom lists in Sales Navigator?

**Custom lists** \= organized **leads** and **accounts** into smart targeting.

With the **custom list feature**, you can:

**✅ Create custom lists** tailored to specific campaigns

**✅ Organize custom lists** based on deal stages or regions

**✅**Enhance your **lead management** process

Why does it help? You stop scrolling. You start working from real opportunities. Use one custom list per campaign to keep things focused.

> Pro Tip: Share your custom lists with team members for collaborative sales efforts. Learn more about how to share lead list Sales Navigator.

You can add notes to your **custom lists** to keep track of interactions and follow-ups.

## How to find potential clients using Sales Navigator?

This is where **Sales Navigator** becomes your best friend. To find **high-quality leads**:

1️⃣ Go to the search bar  
2️⃣ Choose **Leads filters** or **Accounts filters** 
**3️⃣**Apply **filters** like **job title**, **company** size, **region**, or **industry**. Use **Include** or **Exclude** to fine-tune your search  
4️⃣ **Save** your search to keep tracking new results over time

Why does it work? You’re not cold-emailing random contacts. You’re targeting decision-makers who match your ICP.

> Pro Tip: Experiment with different filters and use Boolean search techniques in the search bar to discover new potential clients. Job changes filter is game changer because past customers are 5x more likely to buy. You can track your champions with Pipecorn.

![](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab281cfd2019cf98a1457_AD_4nXfMDR3GMmGVRr-AXdDUYV9Og24H6f8f1686PqSu0_VLpHw5NGoiowu4JnSc_Sf4NlAZdVXqf2wlVM_KyYYN8sXDduCQiKSY1eAcJZgJoel4Dlcg341Qns5t7fQepEOm3uAHOol2vA.gif)

## How to use advanced search in Sales Navigator?

Need precision? Advanced search gives you x-ray vision to spot the right **leads** and **accounts** in seconds.

Here’s how to use it well:

1️⃣ Choose **Leads filters** or **Accounts filters** 
**2️⃣**Apply search filters like **company** size, **job title**, and **industry**

3️⃣ **Include** or **Exclude** **Leads lists** or **Accounts lists** for tighter results  
4️⃣ **Save** your filter set to repeat the process anytime

![Save lead filters search using lists in LinkedIn Sales Navigator](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab281e0fe6fa63dc1b5a3_AD_4nXfvqlvjlVAxVx3yU9blPG_tNrQogyACWsy4cuQ8uEOJhDCxwKlpZezjBrY1BiG_UBvatxCG5Y1KgTQD5KZKa-QPL_SzTmocaHRbL_h-9rxZER5NQ5LC-6QPzAZctCVGx38kOpnjVw.png)

Generic searches waste time. This helps you focus on **accounts** and **leads** that are most relevant to your **sales** objectives.

> Pro Tip: Regularly update your search filters to adapt to changing market conditions.

How to upload a CSV file in Sales Navigator?

**Already have a list of accounts?**Save time by importing your **CSV file** directly into **Sales Navigator**.

Here’s how:

1️⃣ Go to **Lists** and select **Accounts** (⚠️ This only works for account lists with Advanced and Advanced Plus plans)  
2️⃣ Click **Upload CSV** in the top right  
3️⃣ Select your file and match each column with the correct field  
4️⃣ Click **Upload** and you’re good to go

![Step-by-step guide to uploading an account list to LinkedIn Sales Navigator via CSV file](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab281f8e0aa84777b3c03_AD_4nXdW7RstEoy1mWRtyarwoQG87QHObw0sU3crgvYYrALrejk7sqERl4XAjqlGKXOzMFHncbbaEEgTMbykewwtR6DBPilK8enW0mFTVLJi4NyIy4GbG0OcH9pqSddN39Hvv8Rnuds8.png)

> Pro Tip: Use LinkedIn's list template to format your CSV correctly from the start.

Once uploaded, your accounts show up in **Sales Navigator,** ready to be filtered or worked into your strategy.

Why does it matter? No need to rebuild lists manually. Start from your CRM, import, and work smarter.

> Pro Tip: Keep your CSV files up-to-date to ensure your account lists are accurate and effective.

## How to export leads from Sales Navigator?

You can’t export directly to CSV… but you can sync all your **leads** and **accounts** data with your **CRM**.

If you have an **Advanced** or **Advanced Plus** plan:

🔹 Integrate Sales Navigator with your CRM (HubSpot, Salesforce, etc.)  
🔹 Enable **Embedded Profiles** to see info directly inside your CRM  
🔹 Use **CRM Sync** and **Activity Writeback** to keep data flowing both ways

Why does it matter? Because less copy-pasting means more selling, with a smoother workflow and stronger **lead management**.

> Pro Tip: For bulk exports, third-party tools exist to export leads from Sales Navigator. Just be sure they’re LinkedIn-compliant.

Need to clean up your **lead lists**? Here's [how to delete leads in Sales Navigator](https://pipecorn.com/sales-navigator/delete-leads).

![](https://cdn.prod.website-files.com/66e2b74a4b25ba70adce8eb2/67eab281cab635ac7a226c68_AD_4nXcAsJhXHmEXoBO2T2lQuweWnJm7ToIQzi2I8bQzjEGuKXKSyNQ6ewdwjQH8Q_RzchWVAkegXLtgz-gWg3l7H9Hbm_kP8AiQUQNjSJYXO_ciswqVXhHLxXZGucf6q4U2-DN_4hSZYA.gif)

## Conclusion

Consider using Pipecorn to [scrape LinkedIn Sales Navigator](https://pipecorn.com/) data ethically for deeper analytics.

You’ve got the filters. The structure. The strategy. Now it’s all about execution.

Build your **lists**. Keep them clean. Reach out with context. That’s how you stop chasing the crowd and start closing with precision.

Written by**Nicolas Fernandez-Le Follic**Co-founder & CMO, Pipecorn

Building Pipecorn. Previously scaled outbound at three SaaS companies. Writes about waterfall enrichment, signal-based selling, and the boring infrastructure that makes pipeline boring.

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## Keep _reading._

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