---
title: "How Do I Follow a Company in Sales Navigator? · Pipecorn"
description: "Learn how to follow a company in Sales Navigator with our 4-step guide. Boost your lead generation and streamline your sales strategy today!"
canonical: "https://pipecorn.com/sales-navigator/follow-company"
---
# How Do I Follow a Company in Sales Navigator?

> Learn how to follow a company in Sales Navigator with our 4-step guide. Boost your lead generation and streamline your sales strategy today!

Source: https://pipecorn.com/sales-navigator/follow-company

On this page
1. [01How to follow a company on LinkedIn?](https://pipecorn.com/#how-to-follow-a-company-on-linkedin)
2. [02What is Sales Navigator used for?](https://pipecorn.com/#what-is-sales-navigator-used-for)
3. [03How to filter leads in Sales Navigator?](https://pipecorn.com/#how-to-filter-leads-in-sales-navigator)
4. [04How to see who follows my company?](https://pipecorn.com/#how-to-see-who-follows-my-company)
5. [05What are the benefits of following a company?](https://pipecorn.com/#what-are-the-benefits-of-following-a-company)
6. [06How to manage my network on LinkedIn?](https://pipecorn.com/#how-to-manage-my-network-on-linkedin)
7. [07How to use advanced search in Sales Navigator?](https://pipecorn.com/#how-to-use-advanced-search-in-sales-navigator)
8. [08What are the best practices for lead generation?](https://pipecorn.com/#what-are-the-best-practices-for-lead-generation)

Ever tried to **follow** a **company** on **LinkedIn** but got tangled up in all the options? You're not alone. Navigating **Sales Navigator** can feel like a maze, especially when you're aiming to keep tabs on your target **companies**.

In this article, we'll:

* Show you step-by-step how to **follow** a **company** on **LinkedIn**'s **Sales Navigator**
* Explain how to use **advanced search** and **filters** to find potential **leads**
* Share tips on managing your **network** and boosting your **lead generation** efforts

Let's jump in and simplify your **sales** journey!

## How to follow a company on LinkedIn?

So, you're wondering how to **follow your company** or any **LinkedIn company** on **Sales Navigator**? It's pretty straightforward once you know where to look.

Here's what you need to do:

1. **Log** into your **LinkedIn account**.
2. **Search** for the **company** you're interested in.
3. On the **account page** of the **company**, find the **Follow button**.
4. **Click** the **Follow button** to start receiving **updates** from that **company**.

Easy, right? This way, their **posts** and **updates** will appear in your **feed**, keeping you in the loop.

> Pro Tip: Use the Follow feature to keep an eye on your competitors' company activities on LinkedIn.

## What is Sales Navigator used for?

**Sales Navigator** is **LinkedIn's** premium **tool** designed to supercharge your **lead generation** efforts. It's a game-changer for any **sales team** looking to connect with potential clients.

With **LinkedIn Sales Navigator**, you get access to advanced features like:

* **Advanced search** capabilities
* Customized **lead recommendations**
* Enhanced **sales navigator filters** to narrow down your **search criteria**

It helps you find the right **people** and **companies**, making your outreach more effective.

| Feature                 | Basic Account | Sales Navigator |
| ----------------------- | ------------- | --------------- |
| Lead Recommendations    | No            | Yes             |
| InMail Messages         | 5 per month   | 20 per month    |
| Advanced Search Filters | Limited       | Advanced        |

> Pro Tip: Leverage sales navigator profile scraper tools like Pipecorn to streamline your prospecting process.

## How to filter leads in Sales Navigator?

Filtering leads in **Sales Navigator** is all about honing in on your ideal prospects. Here's how to make the most of those powerful **sales navigator filters**:

1. Navigate to the **Advanced Search** page.
2. Select **Lead Filters** or **Account Filters** depending on your target.
3. Set your **search criteria** like industry, **company size**, or **seniority level**.
4. **Filter companies** based on specific parameters relevant to your **sales** strategy.

This helps you create a refined list of potential **leads** that match your **ideal customer profile**.

> Pro Tip: Save your searches to stay updated on new leads matching your search criteria by setting up sales navigator alerts.

## How to see who follows my company?

Curious about who's keeping tabs on your **company**? Here's how you can see your **company followers** on **Sales Navigator**:

1. Go to your **company page** on **LinkedIn**.
2. **Click** on the 'Admin tools' dropdown and select 'Analytics'.
3. Here, you'll find information about your **company followers**.

While **LinkedIn** doesn't provide a list of individual followers due to privacy policies, you can get insights into follower demographics. Additionally, you can check '**Viewed your profile**' to see potential **leads** who've shown interest.

> Pro Tip: Engage with those who've followed your company by sharing valuable content and updates to nurture potential leads.

## What are the benefits of following a company?

When you **follow** a **company** on **LinkedIn**, you gain access to their latest **updates** and **company news**. This keeps you informed and helps you **engage** more meaningfully.

Benefits include:

* Staying updated on **product or service** launches
* Identifying **potential leads** through employee **posts** and activities
* Receiving tailored **lead recommendations** based on your interests

This proactive approach enhances your **lead generation** strategy.

> Pro Tip: Use the information from company news to tailor your outreach and show genuine interest in their developments.

## How to manage my network on LinkedIn?

Managing your **network** effectively is key to successful **sales** efforts. Here's how to do it:

1. Go to '**Manage my network**' on **LinkedIn**.
2. Review your **connections** and categorize them using tags.
3. Update your **LinkedIn profile** to reflect your **current position** and expertise.
4. Analyze your **connections**' **company** details like **department headcount** to identify opportunities.

Regularly engaging with your **network** helps maintain relationships and uncover new **leads**.

> Pro Tip: Personalize your outreach by referencing mutual connections or shared interests to build rapport.

## How to use advanced search in Sales Navigator?

The **Advanced Search** in **Sales Navigator** is a powerful way to find the right prospects. Here's how to utilize it:

1. Access the **Sales Navigator Advanced** search.
2. Use **search/filters** like industry, geography, and **seniority level**.
3. Apply **keyword filters** to narrow down results.
4. Leverage **Boolean search** techniques for more precise queries.

This refined approach saves time and enhances the quality of your **lead lists**.

> Pro Tip: Combine multiple criteria in your advanced search to zero in on your ideal customer.

## What are the best practices for lead generation?

Effective **lead generation** is all about strategy. Here are some best practices:

* Define your **buyer persona** to understand who you're targeting.
* Use **Sales Navigator** to build accurate **lead lists** of **target people**.
* Personalize your outreach to make genuine connections.
* Track and measure your **outreach efforts** for continuous improvement.

Consistent and thoughtful approaches lead to better results.

> Pro Tip: Regularly update your lead lists and adapt your strategy based on what's working.

Written by**Nicolas Fernandez-Le Follic**Co-founder & CMO, Pipecorn

Building Pipecorn. Previously scaled outbound at three SaaS companies. Writes about waterfall enrichment, signal-based selling, and the boring infrastructure that makes pipeline boring.

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