--- title: "SoWhat AI case study: Conversational AI for HR & Marketing · Pipecorn" description: "How SoWhat AI wired Pipecorn's API into its own code to find the decision makers at each target company, with their email and phone." canonical: "https://pipecorn.com/usecase/sowhat-ai" --- # SoWhat AI case study: Conversational AI for HR & Marketing outbound > How SoWhat AI wired Pipecorn's API into its own code to find the decision makers at each target company, with their email and phone. Source: https://pipecorn.com/usecase/sowhat-ai [All case studies](https://pipecorn.com/usecase)SoWhat AI ![](https://www.google.com/s2/favicons?domain=sowhat.ai&sz=128) SoWhat wired Pipecorn's API into its own code and now finds the decision makers at each target account without opening a browser. ![](https://pipecorn.com/assets/stephane-sowhat.webp)[Stéphane Boussely](https://www.linkedin.com/in/stephaneboussely)CEO & Founder, SoWhat AI Industry Conversational AI for HR & Marketing HQ San Francisco, CA & Paris, France Size 2–10 Website [sowhat.ai ↗](https://sowhat.ai/) What we did 0,087Leads extracted by API in 2 months 0,732Decision-maker searches inside a company 0 → 1Enrichment tools The company ## What SoWhat AI _does._ ![SoWhat AI's homepage: L'IA dédiée aux équipes RH et Marketing](https://pipecorn.com/assets/usecases/site-sowhat-ai.webp) sowhat.ai: AI assistants that talk to candidates and customers over SMS, RCS, WhatsApp and the web. The stack ## The stack, _before and after._ SoWhat paid for Pipecorn and FullEnrich at the same time. Pipecorn covered every endpoint they needed, so it is the one they kept. Before2 tools doing the same job * ![](https://www.google.com/s2/favicons?domain=fullenrich.com&sz=64)FullEnrichEmail & phone enrichment * ![](https://www.google.com/s2/favicons?domain=pipecorn.com&sz=64)PipecornSearch & enrichment Total tooling cost2 subscriptions After1 API, 1 contract ![Pipecorn API](https://pipecorn.com/assets/brand/LOGO.svg)Company search, people search by title, email and phone waterfall, company enrichment Total tooling cost1 subscription The problem ## Where SoWhat AI _got stuck._ * SoWhat AI builds conversational assistants that talk to candidates, prospects and employees over SMS, RCS, WhatsApp and Teams. Its clients include Areas, Ibis Styles and Vousfinancer. * Its buyers are heads of HR, Marketing and Sales. Reaching them means finding the right two or three people inside each target company, with an email and a phone. * The team paid for two tools that did the same job, Pipecorn and FullEnrich, and wanted to keep one. > Basically we currently have 2 tools that does the same thing (Pipecorn & FullEnrich), we plan to cut one of the 2 tools. That's why I have been investigating in details. Julien Loiseau, SoWhat AI The solution ## How Pipecorn _solved it._ Julien listed what SoWhat needed: find companies, find people, enrich emails and phones, enrich LinkedIn profiles and companies, and do all of it by API. Pipecorn covered the list, so SoWhat kept it and started cutting FullEnrich. The integration went live at the end of August. Their code takes a target company, searches it for three to seven job titles, enriches the people it finds and stores the result. * POST /leads/search and GET /searches/{id} to search a company for given job titles. * POST /accounts/single\_enrich for company data. * POST /leads/single\_enrich and POST /contacts/single\_enrich for emails and phones. * Lookalike accounts and connection checks added in October. > I feel Pipecorn is better based on the new pricing. Julien Loiseau, SoWhat AI Use cases ## 2 ways SoWhat AI uses Pipecorn. 1. 01 ### Decision makers at a named company, by API Most of SoWhat's calls ask one question: who are the people with these titles at this company. They ran 9,732 of these searches between late August and mid-October, with 3 to 7 job titles each. 2. 02 ### Emails first, then phones In September SoWhat ran 2,767 email lookups. In October it added phone numbers. ## More customer stories [Case studyUber“15% of our new pipeline last quarter came from new hires. We wouldn't have spotted them without Pipecorn.”Baptiste, Sales Manager, Uber](https://pipecorn.com/usecase/uber)[Case studyWeYou Group“We replaced Evaboot with Pipecorn and plugged it straight into our CRM via API. Email enrichment doubled, we started cold calling for the first time, and every SDR went from 10 to 15 meetings a week. Across 35 SDRs, that's a different business.”Alexis Gadrat, Head of Sales, WeYou Group](https://pipecorn.com/usecase/weyou-group)[Case studyYousign“We replaced Evaboot, BetterContact, and our custom glue with Pipecorn's API inside Clay. Email and phone enrichment went from 55% to 85%, our tooling cost halved, and every account now lands in Salesforce with 3 verified contacts even when the buyer's title is something nobody else would think to search for. That's what unlocked the team.”Paul de Framond, Senior Growth Outbound, Yousign](https://pipecorn.com/usecase/yousign)[Case studyQevlar AI“From cold lists to 50+ Enterprise meetings a month without adding a single SDR.”Thomas Bartelt, Go-to-Market Engineer, Qevlar AI](https://pipecorn.com/usecase/qevlar-ai)[Case studyScalefast“We catch a new hire on day 1 Clay would surface them 3 to 6 months in. That gap is the whole game.”Alex Jaglale, Founder, Scalefast](https://pipecorn.com/usecase/scalefast)[Case studyBonx“We didn't replace Clay we filled the gap Clay couldn't. Pipecorn found the Italian manufacturers Clay didn't index, and gave us phone numbers that actually rang. That's how we booked +6 meetings per rep in a market we couldn't crack before.”Malo Brinquin, GTM Engineer, Bonx](https://pipecorn.com/usecase/bonx) [View all customers →](https://pipecorn.com/usecase) See it for yourself Want the same playbook SoWhat AI uses? Book a 20-minute demo with Pipecorn. [Book a demo →](https://zcal.co/t/pipecorn/discovery)