WeYou Group
How WeYou turned a CSV-heavy outbound motion into an API-driven engine and lifted demos by 50%.
Alexis GadratHead of Sales, WeYou Group- Industry
- B2B Trade Shows Real Estate / Architecture · Marketing
- HQ
- Paris, France
- Size
- ~200
- Website
- weyougroup.com ↗
Before. After.
WeYou didn't add Pipecorn on top of their stack they replaced Evaboot with it and rebuilt the connection to the CRM. No more CSV downloads, no more manual imports. The data flows where the SDRs already work.
EvabootSourcing + email enrichment
- MManual CSV pipelineDaily downloads, cleanup, re-imports into the CRM
Sourcing · waterfall enrichment (email + phone) · custom API into the CRMDatagma
Dropcontact
- + 100 providers
Where WeYou Group got stuck.
WeYou runs trade shows for architects, real-estate professionals, marketing directors, and CMOs. Their 35 SDRs prospect two audiences in parallel: exhibitors and sponsors (the companies paying to be at the show), and visitors (the qualified audience to invite). The motion was working but bottlenecked by tooling.
- Evaboot didn't talk to the CRM. Every list meant a CSV download, manual cleanup, then a manual re-import. Hours per week, per SDR, lost to glue work.
- Email enrichment plateaued at ~40%. More than half of every list was unreachable on the first channel that mattered.
- No phone data, no cold calling. A whole outbound channel the one that actually reaches busy architects and CMOs was simply off the table.
Half of our day was downloading CSVs, cleaning them, and re-uploading to the CRM. We were doing data ops, not sales.
How Pipecorn unlocked it.
- Custom API integration into WeYou's CRM. Pipecorn's data flows straight into the CRM the SDRs already work in. No more CSVs. No more manual imports. The list shows up where the rep already is.
- Email enrichment doubled 40% → 80%. Same ICP, same lists, twice the reachable contacts. SDRs work the same hours and reach twice as many people.
- Phone enrichment unlocked cold calling. WeYou's SDRs weren't calling before Pipecorn there were no numbers to call. Pipecorn's waterfall gave them a dialable base, and a whole new channel went live.
- Outcome on the ground: +50% demos per SDR. From 10 meetings per week to 15. Across 35 SDRs, that's ~175 extra meetings booked per week.
One API. 35 SDRs. Zero CSVs.
WeYou's Ops team configured the Pipecorn API once feeding sourced, enriched, dial-ready contacts directly into the CRM. From there, each of the 35 SDRs works their queue: emailing the 80% with verified addresses, calling the contacts with verified mobiles. No data download, no manual cleanup, no tab-switching.
3 ways WeYou Group uses Pronto.
- 01
Custom API straight into the CRM
Pipecorn's API plugs directly into WeYou's CRM. Sourced and enriched contacts land where the SDRs already work no CSV downloads, no manual cleanup, no re-imports. The whole "data ops" half of an SDR's day disappears.
- 02
Email enrichment doubled, 40% → 80%
Same ICP, same lists, twice the reachable base. Pipecorn's waterfall verifies emails before the contact lands in the CRM every SDR now reaches roughly twice as many people in the same working hours.
- 03
Cold calling unlocked
Before Pipecorn, WeYou's SDRs weren't cold calling at all there were no numbers to call. Pipecorn's phone waterfall gave them a dialable base across architects, CMOs, and real-estate buyers, and a whole new outbound channel went live.
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Malo, GTM Engineer, BonxInterviewHyperline“From half a day to build a call list to one hour. Sales now own their pipeline ideas they tell me 'I want to try this segment' and we have it in Attio in an hour. They're more excited to call lists they helped build, and the pick-up rate shows it.”
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