--- title: "WeYou Group case study: B2B Trade Shows outbound · Pipecorn" description: "How WeYou turned a CSV-heavy outbound motion into an API-driven engine and lifted demos by 50%. 10 → 15 meetings per SDR per week (+50%)." canonical: "https://pipecorn.com/usecase/weyou-group" --- # WeYou Group case study: B2B Trade Shows outbound > How WeYou turned a CSV-heavy outbound motion into an API-driven engine and lifted demos by 50%. 10 → 15 meetings per SDR per week (+50%). Source: https://pipecorn.com/usecase/weyou-group [All case studies](https://pipecorn.com/usecase)WeYou Group ![](https://www.google.com/s2/favicons?domain=weyougroup.com&sz=128) How WeYou turned a CSV-heavy outbound motion into an API-driven engine and lifted demos by 50%. ![](https://cdn.prod.website-files.com/66dabc4200023eea0636951e/682f68dedc783e731e9196dd_alexis.avif)Alexis GadratHead of Sales, WeYou Group Industry B2B Trade Shows: Real Estate / Architecture · Marketing HQ Paris, France Size \~200 Website [weyougroup.com ↗](https://weyougroup.com/) What we did +0%Demos / SDR / week (10 → 15) 0% → 80%Email enrichment rate 0SDRs on Pipecorn data +0% demos / SDR · \~175 extra meetings / week The stack ## The stack, _before and after._ WeYou dropped Evaboot for Pipecorn and rebuilt the link into the CRM. The daily CSV downloads and manual imports are gone, so lists land straight in the tool the SDRs already use. BeforeSourcing tool + manual CSV glue * ![](https://www.google.com/s2/favicons?domain=evaboot.com&sz=64)EvabootSourcing + email enrichment * MManual CSV pipelineDaily downloads, cleanup, re-imports into the CRM Total tooling costEvaboot + hours of CSV ops Email enrichment\~40% Phone dataNone AfterPipecorn API · plugged into the CRM ![Pipecorn](https://pipecorn.com/assets/brand/LOGO.svg)Sourcing · waterfall enrichment (email + phone) · custom API into the CRM Inside Pipecorn's waterfall * ![](https://www.google.com/s2/favicons?domain=datagma.com&sz=64)Datagma * ![](https://www.google.com/s2/favicons?domain=dropcontact.com&sz=64)Dropcontact * \+ 100 providers Total tooling cost1 platform · 1 contract · 0 CSVs Email enrichment\~80% Cold callingLive The problem ## Where WeYou Group _got stuck._ WeYou runs trade shows for architects, real-estate professionals, marketing directors, and CMOs. Their 35 SDRs prospect two audiences in parallel: exhibitors and sponsors (the companies paying to be at the show), and visitors (the qualified audience to invite). The motion was working, but bottlenecked by tooling. * Evaboot didn't talk to the CRM. Every list meant a CSV download, manual cleanup, then a manual re-import. Hours per week, per SDR, lost to glue work. * Email enrichment plateaued at \~40%. More than half of every list was unreachable on the first channel that mattered. * No phone data, no cold calling. A whole outbound channel, the one that actually reaches busy architects and CMOs, was simply off the table. > Half of our day was downloading CSVs, cleaning them, and re-uploading to the CRM. We were doing data ops, not sales. Alexis Gadrat, Head of Sales The solution ## How Pipecorn _solved it._ * Custom API integration into WeYou's CRM. Pipecorn's data flows straight into the CRM the SDRs already work in. No more CSVs. No more manual imports. The list shows up where the rep already is. * Email enrichment doubled: 40% → 80%. Same ICP, same lists, twice the reachable contacts. SDRs work the same hours and reach twice as many people. * Phone enrichment unlocked cold calling. WeYou's SDRs weren't calling before Pipecorn because there were no numbers to call. Pipecorn's waterfall gave them a dialable base, and a whole new channel went live. * Outcome on the ground: +50% demos per SDR. From 10 meetings per week to 15\. Across 35 SDRs, that's \~175 extra meetings booked per week. How the team operates ## The Ops team set up one API feed for all 35 SDRs. WeYou's Ops team configured the Pipecorn API once to feed sourced, enriched, dial-ready contacts directly into the CRM. From there, each of the 35 SDRs works their queue: emailing the 80% with verified addresses, calling the contacts with verified mobiles. No data download, no manual cleanup, no tab-switching. RevOpsWeYou OpsConfigured the Pipecorn API once, so sourced + waterfall-enriched contacts now flow directly into the CRM, no CSVs in the loop Sales team35 SDRsOpen the CRM, work the queue: email the 80% with verified addresses, call the contacts with verified mobiles. 10 → 15 meetings per rep per week. Use cases ## 3 ways WeYou Group uses Pipecorn. 1. 01 ### Custom API straight into the CRM Pipecorn's API plugs directly into WeYou's CRM. Sourced and enriched contacts land where the SDRs already work. No CSV downloads, no manual cleanup, no re-imports. The whole "data ops" half of an SDR's day disappears. 2. 02 ### Email enrichment doubled, 40% → 80% Same ICP, same lists, twice the reachable base. Pipecorn's waterfall verifies emails before the contact lands in the CRM, so every SDR now reaches roughly twice as many people in the same working hours. 3. 03 ### SDRs start cold calling Before Pipecorn, WeYou's SDRs weren't cold calling at all. There were no numbers to call. Pipecorn's phone waterfall gave them a dialable base across architects, CMOs, and real-estate buyers, and a whole new outbound channel went live. ## More customer stories [Case studyUber“15% of our new pipeline last quarter came from new hires. We wouldn't have spotted them without Pipecorn.”Baptiste, Sales Manager, Uber](https://pipecorn.com/usecase/uber)[Case studyYousign“We replaced Evaboot, BetterContact, and our custom glue with Pipecorn's API inside Clay. Email and phone enrichment went from 55% to 85%, our tooling cost halved, and every account now lands in Salesforce with 3 verified contacts even when the buyer's title is something nobody else would think to search for. That's what unlocked the team.”Paul de Framond, Senior Growth Outbound, Yousign](https://pipecorn.com/usecase/yousign)[Case studyQevlar AI“From cold lists to 50+ Enterprise meetings a month without adding a single SDR.”Thomas Bartelt, Go-to-Market Engineer, Qevlar AI](https://pipecorn.com/usecase/qevlar-ai)[Case studyScalefast“We catch a new hire on day 1 Clay would surface them 3 to 6 months in. That gap is the whole game.”Alex Jaglale, Founder, Scalefast](https://pipecorn.com/usecase/scalefast)[Case studyBonx“We didn't replace Clay we filled the gap Clay couldn't. Pipecorn found the Italian manufacturers Clay didn't index, and gave us phone numbers that actually rang. That's how we booked +6 meetings per rep in a market we couldn't crack before.”Malo Brinquin, GTM Engineer, Bonx](https://pipecorn.com/usecase/bonx)[InterviewHyperline“From half a day to build a call list to one hour. Sales now own their pipeline ideas they tell me 'I want to try this segment' and we have it in Attio in an hour. They're more excited to call lists they helped build, and the pick-up rate shows it.”Quentin Kozyra, Head of Growth, Hyperline](https://pipecorn.com/usecase/hyperline) [View all customers →](https://pipecorn.com/usecase) See it for yourself Want the same playbook WeYou Group uses? Book a 20-minute demo with Pipecorn. [Book a demo →](https://zcal.co/t/pipecorn/discovery)