Bonx
🇮🇹 How Bonx cracked Italian manufacturing outbound when Clay alone couldn't find the buyers.
MaloGTM Engineer, Bonx- Industry
- Software AI-native manufacturing ERP
- HQ
- Paris, France
- Size
- 50
- Website
- bonx.com ↗
Before. After.
Bonx didn't replace Clay they bolted Pipecorn on next to it. Clay keeps the workflows it does well; Pipecorn layers on the niche sourcing and phone enrichment Clay couldn't deliver on Italian manufacturers.
ClaySourcing (~$800/mo)
ZeliqPhone enrichment
Clay kept for what it's good at Pipecorn bolted on for niche sourcing + waterfall phone enrichmentDatagma
Apollo
- + 100 providers
Where Bonx got stuck.
- Bonx sells an AI-native ERP into manufacturing a niche, offline-heavy buyer base.
- Italian expansion meant cold-calling industrial leaders Clay's database barely indexed: 0 to 1 contact per target company.
- Even when Clay surfaced a name, Zeliq's phone hit rate sat around 40% not enough to sustain a calling motion.
- The result: SDRs burning hours per list, Italy stuck as a market on paper only.
Clay would return one contact for a target account sometimes zero. And half the time, Zeliq couldn't find a phone for the contact we did get. Italy wasn't a market, it was a wall.
How Pipecorn unlocked it.
- Niche sourcing where Clay falls flat Pipecorn returns 3 to 5 contacts per company on Italian manufacturing ICPs, the same searches that gave Clay 0 or 1.
- Waterfall phone enrichment built for cold calling Pipecorn's waterfall lifts mobile coverage from 40% to 80% on the same lists, doubling the dialable base without changing SDR effort.
- Plays alongside Clay, not against it Bonx kept Clay for the workflows where it shines, and bolted Pipecorn on for the niche sourcing + phone layer Clay couldn't deliver.
- Outcome on the ground: +6 meetings per sales rep in Italy a market that was effectively closed before.
Malo fuels the BDRs. Italy moves.
Malo builds Italian manufacturing lists in Pipecorn upstream sourcing the contacts Clay misses, running them through Pipecorn's waterfall for verified mobiles. Dial-ready lists land in the BDRs' queue every morning. The BDRs call. No list-building in the rep workflow, no ad-hoc enrichment requests in the middle of the day.
GTM EngineerMaloBuilds Italian manufacturing lists in Pipecorn niche sourcing where Clay falls flat, plus waterfall phone enrichment for verified mobiles3 ways Bonx uses Pronto.
- 01
Niche sourcing where Clay falls flat
Italian manufacturers industrial, offline-heavy buyers barely register in Clay's database. Pipecorn returns 3 to 5 contacts per company on the exact same ICP searches that gave Clay 0 or 1.
- 02
Waterfall phone enrichment for cold calling
Pipecorn's waterfall (Datagma, Dropcontact, 100+ providers) lifts mobile coverage from 40% to 80% on Italian lists. Same accounts, same SDRs twice the dialable base.
- 03
Side by side with Clay, not instead of it
Bonx kept Clay for the workflows where it shines. Pipecorn fills the niche sourcing and phone layer Clay couldn't deliver. Two tools, one motion, no overlap.
More customer stories
“15% of our new pipeline last quarter came from new hires. We wouldn't have spotted them without Pipecorn.”
Baptiste, Sales Manager, UberCase studyWeYou Group“We replaced Evaboot with Pipecorn and plugged it straight into our CRM via API. Email enrichment doubled, we started cold calling for the first time, and every SDR went from 10 to 15 meetings a week. Across 35 SDRs, that's a different business.”
Alexis Gadrat, Head of Sales, WeYou GroupCase studyYousign“We replaced Evaboot, BetterContact, and our custom glue with Pipecorn's API inside Clay. Email and phone enrichment went from 55% to 85%, our tooling cost halved, and every account now lands in Salesforce with 3 verified contacts even when the buyer's title is something nobody else would think to search for. That's what unlocked the team.”
Paul de Framond, Senior Growth Outbound, YousignCase studyQevlar AI“From cold lists to 50+ Enterprise meetings a month without adding a single SDR.”
Thomas Bartelt, Go-to-Market Engineer, Qevlar AICase studyScalefast“We catch a new hire on day 1 Clay would surface them 3 to 6 months in. That gap is the whole game.”
Alex Jaglale, Founder, ScalefastInterviewHyperline“From half a day to build a call list to one hour. Sales now own their pipeline ideas they tell me 'I want to try this segment' and we have it in Attio in an hour. They're more excited to call lists they helped build, and the pick-up rate shows it.”
Quentin Kozyra, Head of Growth, Hyperline