--- title: "Bonx case study: Software outbound · Pipecorn" description: "How Bonx cracked Italian manufacturing outbound when Clay alone couldn't find the buyers. 3–5× more contacts per company (vs. Clay alone)." canonical: "https://pipecorn.com/usecase/bonx" --- # Bonx case study: Software outbound > How Bonx cracked Italian manufacturing outbound when Clay alone couldn't find the buyers. 3–5× more contacts per company (vs. Clay alone). Source: https://pipecorn.com/usecase/bonx [All case studies](https://pipecorn.com/usecase)Bonx ![](https://www.google.com/s2/favicons?domain=bonx.com&sz=128) 🇮🇹 How Bonx cracked Italian manufacturing outbound, when Clay alone couldn't find the buyers. ![](https://pipecorn.com/assets/malo-bonx.webp)Malo BrinquinGTM Engineer, Bonx Industry Software: AI-native manufacturing ERP HQ Paris, France Size 50 Website [bonx.com ↗](https://bonx.com/) What we did 0–5×More contacts per company (vs. Clay) 0% → 80%Phone coverage (vs. Zeliq) +0Meetings / sales rep in Italy +0 meetings / sales rep in Italy The stack ## The stack, _before and after._ Bonx kept Clay and added Pipecorn next to it. Clay runs the workflows it already handles well, and Pipecorn covers the niche sourcing and phone enrichment Clay couldn't deliver on Italian manufacturers. BeforeClay + Zeliq · thin coverage on Italy * ![](https://www.google.com/s2/favicons?domain=clay.com&sz=64)ClaySourcing (\~$800/mo) * ![](https://www.google.com/s2/favicons?domain=zeliq.com&sz=64)ZeliqPhone enrichment Total tooling costClay + Zeliq Contacts / company0–1 Phone hit rate\~40% AfterClay kept · Pipecorn bolted on ![Clay + Pipecorn](https://pipecorn.com/assets/brand/LOGO.svg)Clay kept for what it's good at, with Pipecorn bolted on for niche sourcing + waterfall phone enrichment Inside Pipecorn's waterfall * ![](https://www.google.com/s2/favicons?domain=datagma.com&sz=64)Datagma * ![](https://www.google.com/s2/favicons?domain=apollo.io&sz=64)Apollo * \+ 100 providers Total tooling costClay + Pipecorn Contacts / company3–5 Phone hit rate\~80% The problem ## Where Bonx _got stuck._ * Bonx sells an AI-native ERP into manufacturing: a niche, offline-heavy buyer base. * Italian expansion meant cold-calling industrial leaders Clay's database barely indexed: 0 to 1 contact per target company. * Even when Clay surfaced a name, Zeliq's phone hit rate sat around 40%, not enough to sustain a calling motion. * The result: SDRs burning hours per list, Italy stuck as a market on paper only. > Clay would return one contact for a target account sometimes zero. And half the time, Zeliq couldn't find a phone for the contact we did get. Italy wasn't a market, it was a wall. Malo, GTM Engineer The solution ## How Pipecorn _solved it._ * Niche sourcing where Clay falls flat: Pipecorn returns 3 to 5 contacts per company on Italian manufacturing ICPs, the same searches that gave Clay 0 or 1. * Waterfall phone enrichment built for cold calling: Pipecorn's waterfall lifts mobile coverage from 40% to 80% on the same lists, doubling the dialable base without changing SDR effort. * Plays alongside Clay, not against it: Bonx kept Clay for the workflows where it shines, and bolted Pipecorn on for the niche sourcing + phone layer Clay couldn't deliver. * Outcome on the ground: +6 meetings per sales rep in Italy, a market that was effectively closed before. How the team operates ## Malo builds the Italian lists, so the BDRs just call. Malo builds Italian manufacturing lists in Pipecorn upstream, sourcing the contacts Clay misses, running them through Pipecorn's waterfall for verified mobiles. Dial-ready lists land in the BDRs' queue every morning. The BDRs call. No list-building in the rep workflow, no ad-hoc enrichment requests in the middle of the day. ![](https://pipecorn.com/assets/malo-bonx.webp)GTM EngineerMalo BrinquinBuilds Italian manufacturing lists in Pipecorn: niche sourcing where Clay falls flat, plus waterfall phone enrichment for verified mobiles Sales teamItaly BDR teamReceives dial-ready lists every morning: 3 to 5 contacts per company, mobiles verified at 80%. Reps call from the first hour. Use cases ## 3 ways Bonx uses Pipecorn. 1. 01 ### Niche sourcing where Clay falls flat Italian manufacturers (industrial, offline-heavy buyers) barely register in Clay's database. Pipecorn returns 3 to 5 contacts per company on the exact same ICP searches that gave Clay 0 or 1. 2. 02 ### Waterfall phone enrichment for cold calling Pipecorn's waterfall (Datagma, Dropcontact, 100+ providers) lifts mobile coverage from 40% to 80% on Italian lists. Same accounts and same SDRs, with twice the dialable base. 3. 03 ### Pipecorn runs alongside Clay Bonx kept Clay for the workflows where it shines. Pipecorn fills the niche sourcing and phone layer Clay couldn't deliver. Two tools, one motion, no overlap. ## More customer stories [Case studyUber“15% of our new pipeline last quarter came from new hires. We wouldn't have spotted them without Pipecorn.”Baptiste, Sales Manager, Uber](https://pipecorn.com/usecase/uber)[Case studyWeYou Group“We replaced Evaboot with Pipecorn and plugged it straight into our CRM via API. Email enrichment doubled, we started cold calling for the first time, and every SDR went from 10 to 15 meetings a week. Across 35 SDRs, that's a different business.”Alexis Gadrat, Head of Sales, WeYou Group](https://pipecorn.com/usecase/weyou-group)[Case studyYousign“We replaced Evaboot, BetterContact, and our custom glue with Pipecorn's API inside Clay. Email and phone enrichment went from 55% to 85%, our tooling cost halved, and every account now lands in Salesforce with 3 verified contacts even when the buyer's title is something nobody else would think to search for. That's what unlocked the team.”Paul de Framond, Senior Growth Outbound, Yousign](https://pipecorn.com/usecase/yousign)[Case studyQevlar AI“From cold lists to 50+ Enterprise meetings a month without adding a single SDR.”Thomas Bartelt, Go-to-Market Engineer, Qevlar AI](https://pipecorn.com/usecase/qevlar-ai)[Case studyScalefast“We catch a new hire on day 1 Clay would surface them 3 to 6 months in. That gap is the whole game.”Alex Jaglale, Founder, Scalefast](https://pipecorn.com/usecase/scalefast)[InterviewHyperline“From half a day to build a call list to one hour. Sales now own their pipeline ideas they tell me 'I want to try this segment' and we have it in Attio in an hour. They're more excited to call lists they helped build, and the pick-up rate shows it.”Quentin Kozyra, Head of Growth, Hyperline](https://pipecorn.com/usecase/hyperline) [View all customers →](https://pipecorn.com/usecase) See it for yourself Want the same playbook Bonx uses? Book a 20-minute demo with Pipecorn. [Book a demo →](https://zcal.co/t/pipecorn/discovery)