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All case studiesHyperline

Hyperline

How Hyperline turned every sales intuition into a tested segment same day.

Quentin KozyraHead of Growth, Hyperline
Industry
SaaS Billing & Revenue
HQ
Paris, France
Size
10โ€“25
What we did
ยฝ day โ†’ 0hIdea to enriched CRM list
0 โ†’ 1Tools (Apollo + FullEnrich + glue โ†’ Pipecorn)
Sales-ledReps scope their own segments
Half a day โ†’ 0 hour, idea to call-ready list
The stack

Before. After.

Hyperline's old pipeline already worked Apollo for sourcing, FullEnrich for waterfall, a hand-rolled Attio integration on top. It just took half a day to run, and by then the sales intuition behind it had gone cold. Pipecorn's API replaces Apollo + FullEnrich. Quentin uses Claude Code as his tooling describing the workflow in English and writing the Attio dedup himself but the data layer is one API.

Before3 moving parts, glued by hand
  • ApolloCompany + contact sourcing~$200/mo
  • FullEnrichWaterfall enrichment~$300/mo
  • Custom Attio integrationHand-rolled CRM glue (no native connector)~ยฝ day eng/week
Total tooling cost~$500 / mo + eng time
Time per listHalf a day
Who scopes the segmentGrowth (queued)
After1 API ยท 1 contract
Pipecorn's API does the sourcing, persona finding, and waterfall enrichment. Quentin's tooling Claude Code orchestrates it and writes the Attio dedup. Two products built to work together.
Total tooling cost~$300/mo
Time per listโ‰ค 1 hour
Who scopes the segmentSales (live)
The problem

Where Hyperline got stuck.

  • Hyperline sells the modern system of record for revenue to CFOs, Heads of Finance, and RevOps. A sharp, technical buyer base.
  • Reaching them means precision targeting: "companies using this payment processor," "companies on this billing stack," "companies that just raised a Series B."
  • Quentin had built a working pipeline Apollo for sourcing, FullEnrich for waterfall, a hand-rolled Attio integration to push it all into the CRM.
  • It worked, but each list took half a day. By the time the contacts landed in front of a rep, the original intuition had cooled.
  • Worse, sales wasn't doing the scoping. Reps got handed lists they hadn't shaped and called them with the energy of someone working a queue, not someone testing their own bet.
Sales would have an idea 'let's try companies using this payment form' and by the time we had the list ready, it was the next day. The intuition was dead.
Quentin Kozyra, Head of Growth, Hyperline
The solution

How Pipecorn unlocked it.

Quentin doesn't write code professionally. But he does write English. He sat down with Claude Code and described the workflow he wanted in plain language, step by step and Claude Code wired it onto Pipecorn's API. The whole pipeline now runs in under an hour, replacing what used to take Apollo + FullEnrich + a custom integration half a day to deliver. And because sales now scope their own segments, they call with conviction.

  • "Find companies matching this criteria." โ†’ Claude Code calls Pipecorn's API.
  • "Inside each company, find Finance Managers and RevOps." โ†’ Pipecorn returns the personas.
  • "Enrich them emails and phones." โ†’ Pipecorn's waterfall (replacing FullEnrich).
  • "Check Attio. Skip anyone we already have." โ†’ Custom dedup, built by Quentin in Claude Code.
  • "Push the rest into Attio." โ†’ Done. Under an hour, end to end.
From half a day to build a call list to one hour.
Quentin Kozyra, Head of Growth, Hyperline
How the team operates

Test a market on Tuesday. Be live by Wednesday.

Hyperline's UK expansion isn't a 6-month roadmap it's a sales-led experiment, city by city. A rep wants to try Manchester this week? Quentin re-runs the Claude Code recipe scoped to Manchester and an enriched Attio list lands the same hour. If reps connect, the city moves to live. If they don't, the next intuition gets tested tomorrow. Same playbook in London, Birmingham, Leeds, Edinburgh, Bristol with one Pipecorn contract behind all of it.

Head of GrowthQuentin KozyraDescribes each new segment in plain English to Claude Code. Pipecorn's API sources companies, finds Finance / RevOps personas, runs the waterfall, and dedupes against Attio before pushing the rest in.
Sales teamSales teamBrings the intuitions "companies using this payment form," "Series B on this billing stack" and calls the list inside the hour. Segments they helped scope, on data they trust.
Use cases

3 ways Hyperline uses Pronto.

  1. 01

    One API replaces three moving parts

    Pipecorn's API does sourcing, persona finding, and waterfall enrichment in one call replacing Apollo + FullEnrich + the custom Attio glue Quentin used to maintain. Three contracts and a half-day of orchestration collapse into a single workflow.

  2. 02

    Claude Code as the orchestration layer

    Quentin describes each step in plain English; Claude Code wires it to Pipecorn's API and his own Attio dedup logic. No engineering tickets, no Zapier glue, no half-day integration projects. Same-day workflow changes when sales asks for a new filter or persona.

  3. 03

    Sales-led segment testing

    Reps bring intuitions "companies using payment form X," "Series B with this billing stack" and the list lands in Attio inside an hour. They call segments they helped scope, with energy and conviction. Pick-up rates go up. Bad bets get killed by tomorrow morning.

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