--- title: "Qobra case study: Finance outbound · Pipecorn" description: "How Qobra turns every new RevOps hire into a warm call in 5 days flat. 5 days from new hire detected → warm call placed." canonical: "https://pipecorn.com/usecase/qobra" --- # Qobra case study: Finance outbound > How Qobra turns every new RevOps hire into a warm call in 5 days flat. 5 days from new hire detected → warm call placed. Source: https://pipecorn.com/usecase/qobra [All case studies](https://pipecorn.com/usecase)Qobra ![](https://www.google.com/s2/favicons?domain=qobra.co&sz=128) How Qobra turns every new RevOps hire into a warm call in 5 days flat. ![](https://pipecorn.com/assets/alexis-garnier-qobra.webp)Alexis GarnierSenior GTM, Qobra Industry Finance: Sales Compensation Software HQ New York Size 50 Website [qobra.co ↗](https://qobra.co/) What we did 0 daysHire detected → warm call 0%Phone coverage across markets 0%Signal → meeting conversion +0% signal → meeting conversion The stack ## The stack, _before and after._ Alexis built a stack from scratch when he joined Qobra. He knew the motion he wanted: map the TAM, listen for buying signals, enrich, route, call. He evaluated Clay and LoneScale, then chose Pipecorn. BeforeEvaluated · two partial fits * ![](https://www.google.com/s2/favicons?domain=clay.com&sz=64)ClayEnrichment, lags on hiring signals * ![](https://www.google.com/s2/favicons?domain=lonescale.com&sz=64)LoneScaleSignals, needs a separate enrichment layer Total tooling costGlue work · 2 contracts Hire-signal freshnessStale End-to-end setupDIY glue AfterWon · end-to-end fit ![Pipecorn](https://pipecorn.com/assets/brand/LOGO.svg)TAM mapping · new-hire signals · waterfall enrichment · HubSpot + Slack routing, in one platform All in one platform * \+ 100 providers Total tooling cost1 platform · 1 contract Phone hit rate80% Hire → warm call5 days The problem ## Where Qobra _got stuck._ * Qobra sells sales-comp software. The buying trigger is unmistakable: a new RevOps, Finance, or Comp & Benefits hire in a tech company. New hire = comp plan under review = Qobra opening. * But catching that signal at scale across 15,000 companies in NorAm and Europe isn't something any single tool does well. * Clay handles enrichment but lags on hiring signals. LoneScale catches signals but needs a separate enrichment layer. Both mean glue work, two contracts, and stale data leaking through the cracks. * And without a phone number that actually rings, a "warm call" is just a voicemail. The solution ## How Pipecorn _solved it._ Alexis built six parallel alert streams in Pipecorn, segmenting by region and persona: Finance, C&B, and Ops hires across Tech in EU/FR and NA/UK. Each alert delivers \~100 fresh new-hire signals per week, all inside Qobra's 15k-company TAM. Pipecorn enriches each contact through its waterfall (80% phone hit rate across regions), then pushes the record into HubSpot and pings the assigned rep in Slack. From new hire detected to phone ringing: 5 days. Conversion to meeting: 15%. * Map a 15k-company TAM (NorAm + Europe): native TAM mapping in Pipecorn, no glue. * Detect new RevOps / Finance / Ops hires inside the TAM: more signals, fresher data than Clay or LoneScale. * Verified phone numbers for warm calling: Pipecorn's waterfall hits 80% across all markets. * Push to HubSpot, alert reps in Slack: built-in CRM + Slack routing, no Zapier glue. * One tool, one contract: easier to set up end-to-end than the alternatives. How the team operates ## The 10 reps call what Alexis's workflow sends them. Alexis builds the workflow once (six alert streams, waterfall enrichment, HubSpot and Slack routing) and the data flows on its own. The 10-person sales team doesn't build lists. They open Slack, see a freshly-enriched RevOps hire assigned to them in HubSpot, and dial. Alexis owns the system; the reps own the calls. ![](https://pipecorn.com/assets/alexis-garnier-qobra.webp)Senior GTMAlexis GarnierOwns the signal engine end-to-end: six alert streams across regions and personas, waterfall enrichment, HubSpot + Slack routing Sales teamSales team (10)Open Slack, see a fresh RevOps / Finance / C&B hire assigned in HubSpot, dial. No list-building, no enrichment requests, no glue. Use cases ## 3 ways Qobra uses Pipecorn. 1. 01 ### Six alert streams, one signal engine Alexis runs six parallel new-hire alerts segmented by region (EU/FR, NA/UK) and persona (Finance, C&B, Ops). \~100 fresh hire signals land each week, all inside Qobra's 15k-company tech TAM. 2. 02 ### Waterfall phone enrichment that actually rings Every new-hire signal is enriched through Pipecorn's waterfall before it reaches a rep. 80% phone hit rate across NorAm and Europe, high enough that a "warm call" is an actual call, not a voicemail. 3. 03 ### Hire to dial in 5 days From the moment a new RevOps, Finance, or C&B hire lands inside the TAM, the contact is enriched, pushed to HubSpot, and dropped into a rep's Slack queue within 5 days. 15% of those signals convert to meetings. ## More customer stories [Case studyUber“15% of our new pipeline last quarter came from new hires. We wouldn't have spotted them without Pipecorn.”Baptiste, Sales Manager, Uber](https://pipecorn.com/usecase/uber)[Case studyWeYou Group“We replaced Evaboot with Pipecorn and plugged it straight into our CRM via API. Email enrichment doubled, we started cold calling for the first time, and every SDR went from 10 to 15 meetings a week. Across 35 SDRs, that's a different business.”Alexis Gadrat, Head of Sales, WeYou Group](https://pipecorn.com/usecase/weyou-group)[Case studyYousign“We replaced Evaboot, BetterContact, and our custom glue with Pipecorn's API inside Clay. Email and phone enrichment went from 55% to 85%, our tooling cost halved, and every account now lands in Salesforce with 3 verified contacts even when the buyer's title is something nobody else would think to search for. That's what unlocked the team.”Paul de Framond, Senior Growth Outbound, Yousign](https://pipecorn.com/usecase/yousign)[Case studyQevlar AI“From cold lists to 50+ Enterprise meetings a month without adding a single SDR.”Thomas Bartelt, Go-to-Market Engineer, Qevlar AI](https://pipecorn.com/usecase/qevlar-ai)[Case studyScalefast“We catch a new hire on day 1 Clay would surface them 3 to 6 months in. That gap is the whole game.”Alex Jaglale, Founder, Scalefast](https://pipecorn.com/usecase/scalefast)[Case studyBonx“We didn't replace Clay we filled the gap Clay couldn't. Pipecorn found the Italian manufacturers Clay didn't index, and gave us phone numbers that actually rang. That's how we booked +6 meetings per rep in a market we couldn't crack before.”Malo Brinquin, GTM Engineer, Bonx](https://pipecorn.com/usecase/bonx) [View all customers →](https://pipecorn.com/usecase) See it for yourself Want the same playbook Qobra uses? Book a 20-minute demo with Pipecorn. 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