Youno
How Youno runs five buying-signal motions in parallel and turns every cold call into a warm one.
Kaio AraujoCo-founder, Youno- Industry
- GTM Services GenAI Outbound
- HQ
- Paris, France
- Size
- 5–10
- Website
- youno.fr ↗
Before. After.
Kaio is a former software engineer he could (and did) build the plumbing himself. He still found it too painful. The old Youno stack was a duct-taped agency operating system: three data vendors, spreadsheets full of filter formulas, and four automation tools holding it all together. Pipecorn collapses the whole thing into one platform with the signal library built in.
- Sourcing toolFind companies1 contract
- Contact-finding toolFind contacts inside the companies1 contract
- Enrichment vendorEmail + phone (separate login)1 contract
- SpreadsheetsManual ICP filter formulas
- Apps Script + Zapier + n8n + custom codeGlue layer between everythingHours / week
One platform replaces every job in the old stack.- Sourcing + contact finding
- Auto-qualification
- Customer exclusion
- Waterfall enrichment
- Signal library 5 plays in parallel
Where Youno got stuck.
- Youno is a 5-person GTM collective building go-to-market systems for clients CRM enrichment, signal detection, AI-driven outreach at the right time. The work needs to be fast, repeatable, clean.
- Sourcing in one tool, contacts in another, enrichment in a third. Every campaign meant logging into three vendors and reconciling the outputs.
- Spreadsheets full of filter formulas to throw out non-ICP contacts manual, brittle, never quite right.
- Apps Script, Zapier, n8n, custom code holding the whole thing together. When something broke, the day was gone.
- No way to systematically exclude existing customers across all clients Youno occasionally prospected accounts a client was already selling to. Embarrassing for an agency.
Before Pipecorn, I had three tools, a spreadsheet full of formulas, and four automation platforms duct-taped together. The work I used to spend on plumbing, I now spend on actually winning my clients' markets.
How Pipecorn unlocked it.
One platform, four jobs. Sourcing and qualification in one query Pipecorn returns ICP-aligned companies and contacts, already filtered, no spreadsheet formulas. Customer exclusion is built in: every Youno client's customer list lives in Pipecorn, and every search auto-excludes them. Waterfall enrichment runs under the hood best-in-class email and phone, no second vendor. And on top of all that sits the signal library five plays running in parallel that powers Youno's edge.
- Sourcing + qualification in one query Pipecorn returns ICP-aligned companies and contacts already filtered. No spreadsheet formulas.
- Customer exclusion built in every Youno client's customer list lives in Pipecorn. Every search auto-excludes them.
- Waterfall enrichment under the hood best-in-class email + phone, no second contract.
- A signal library: five plays running in parallel new hires, job changes of past champions, LinkedIn posts, job openings, fundraising.
The one who wins is the one who built the rapport.
A 5-person collective. Multiple clients. One operating system.
Every Youno client gets a workspace in Pipecorn. Customer-exclusion lists live there. Five signal streams run in parallel new hires, job changes of past champions, LinkedIn posts, job openings, fundraising. When a signal fires inside a client's TAM, Pipecorn enriches the contact and drops it into the recipe Youno runs for that client. The team that was hand-stitching Apps Script and Zapier last year now runs agency-grade GTM motions across multiple clients on a single platform.
Co-founderKaio AraujoFormer software engineer, 6 years in GTM (employee → freelancer → founder). Helped 40+ companies lift conversion +10% to +40%. Started Youno to productize the playbook built the signal library on Pipecorn so every cold call lands warm.3 ways Youno uses Pronto.
- 01
The new-hire play the signature recipe
A newly-hired VP / Head / Director is in a 90-day trial. They have to ship ideas fast, demonstrate impact to their CEO, and they don't have time to build everything themselves they're keen to delegate. Pipecorn detects the hire inside the client's TAM, enriches verified email + mobile, Youno opens with a soft LinkedIn message ("Saw your post, liked what you guys do"), a thread builds over a few exchanges, and the "cold" call isn't cold anymore. Conversion follows.
- 02
Five signals, same warm-call payoff
The same five-step recipe runs across every signal in the library. Past customer / champion changes job → free pipeline with new budget. Prospect publishes a LinkedIn post → native conversation starter. Company opens job listings → hiring = growth = budget. Company raises funding → fresh budget, ambitious roadmap. Different trigger, same warm call.
- 03
Customer exclusion across every client
Every Youno client's customer list lives inside Pipecorn. Every search across every signal auto-excludes them. Youno never again pitches an account a client is already selling to agency-grade hygiene that used to be impossible without a manual reconciliation step.
More customer stories
“15% of our new pipeline last quarter came from new hires. We wouldn't have spotted them without Pipecorn.”
Baptiste, Sales Manager, UberCase studyWeYou Group“We replaced Evaboot with Pipecorn and plugged it straight into our CRM via API. Email enrichment doubled, we started cold calling for the first time, and every SDR went from 10 to 15 meetings a week. Across 35 SDRs, that's a different business.”
Alexis Gadrat, Head of Sales, WeYou GroupCase studyYousign“We replaced Evaboot, BetterContact, and our custom glue with Pipecorn's API inside Clay. Email and phone enrichment went from 55% to 85%, our tooling cost halved, and every account now lands in Salesforce with 3 verified contacts even when the buyer's title is something nobody else would think to search for. That's what unlocked the team.”
Paul de Framond, Senior Growth Outbound, YousignCase studyQevlar AI“From cold lists to 50+ Enterprise meetings a month without adding a single SDR.”
Thomas Bartelt, Go-to-Market Engineer, Qevlar AICase studyScalefast“We catch a new hire on day 1 Clay would surface them 3 to 6 months in. That gap is the whole game.”
Alex Jaglale, Founder, ScalefastCase studyBonx“We didn't replace Clay we filled the gap Clay couldn't. Pipecorn found the Italian manufacturers Clay didn't index, and gave us phone numbers that actually rang. That's how we booked +6 meetings per rep in a market we couldn't crack before.”
Malo, GTM Engineer, Bonx